Crack Cupcakes
Basically, if baking in Manhattan were the drug trade, then cupcakes would be crack cocaine: cheap, profitable, available in bulk, and prone to creating repeat customers. And, in some cases, turf wars.
Author Adam Sternbergh's 4 page article on New York's cupcake wars was a very interesting read. I had heard bits and pieces about the cupcake rivalries but didn't know that the major bakeries were linked by Jennifer Appel, described in the article as:
“She’s like the cupcake godmother,” says Feierstein. “If you did a family tree of cupcakes in New York, she spawned out the seven families. She’s the Don Corleone of cupcakes."
Who knew such happy childhood-inducing baked goods, full of sugar and pastel colors, had such a history here?! Personally, i have yet to try Magnolia Bakery's cupcakes, but i do like the ones from Buttercup Bake Shop. I haven't tried any of the others mentioned in the article either, but i did think that Cupcake Cafe's were beautiful yet untasty (but they don't seem to the part of the cupcake war anyways.) Lastly, Podunk does sell some yummy, utterly homemade-tasting pink cupcakes once in a while.
For more cupcake madness, check out Cupcakes Take the Cake, a blog on all things cupcakes.
Thanks to Anmol - my cupcake expert - for the article link! (When is Chocofest 2005 gonna start, dude?)
posted by beXn @ 11:08 AM
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